OVERVIEW
Tasked with choosing a relevant social issue and designing a campaign surrounding the topic in just one week, I worked in a group of three students on a project titled "test then take." For this project, we took the addiction & substance abuse cause and distilled it into awareness around testing drugs for fentanyl.
MY ROLE
Together we developed a brand identity for the campaign by creating a color palette, choosing a typeface, and designing visual elements to be used consistently across our designs.
I designed a set of Instagram story posts with the knowledge in mind that in order to effectively spread awareness, the viewers’ attention must be grabbed quickly, and the amount of information conveyed must be brief and accessible.
Instagram Stories designed by Leah Wirley
Posters designed by Matthew Blanco
Stickers designed by Ellie Fulkerson
